(Lead Story)

3-Star Comedy Is Coming

To The Strand

Movie fans have seen Leslie How- ard and Bette Davis together in a tragedy (‘‘Of Human Bondage’’), @ melodrama (‘‘The Petrified For- est’’), and now they are about to present themselves on the screen of the Strand Theatre in a comedy.

This picture, a Warner Bros. pro- duction called ‘‘It’s Love I’m After,’’ will have its first local show- ing next Friday. And it is said to offer conclusive proof that Leslie and Bette are ideal team-mates, no matter what angle their movie may take. It has had splendid reviews from those privileged to witness the pre-showings at Hollywood and elsewhere.

Howard is offered to the fans — in this movie story — as a stage actor of the type that used to be called ‘‘matinee idol,’’? and to look at whom all the sentimental young women of Broadway used to cluster about stage doors. Miss Davis is shown as his leading woman. They really love each other, but that doesn ’t prevent them from stealing every possible scene they can, and wrang- ling with each other in undertones while they’re hypnotizing their audi- ences with their art.

The beautiful and youthful Olivia DeHavilland has the part of a smart and wealthy: heiress (though she’s as sentimental as the rest of the stage- door fans) who has fallen in love with Howard. The problem that had to be worked out by Novelist Maurice Hanline, Scenarist Casey Robinson and Director Archie Mayo, was how to get Olivia out of her love-madness and restore her to the arms of her real fiance, played by Patric Knowles.

These geniuses solve the problem nicely— but only after there’s been innumerable difficult and highly hu- morous complications.

Among the other notables with lesser parts are Eric Blore, Bonita Granville, George Barbier, Spring Byington, Georgia Caine, E. E. Clive and Valerie Bergere.

(Advance)

Interviewing

Is Varied Job

By CARLISLE JONES

Interviewing the stars of the mo- tion picture world is a strangely varied business—for the interviewer.

Olivia DeHavilland is one who likes to hold her interviews in the crowded lunch room of the Warner Bros. stu- dios. The bigger the crowd and the busier the day the better it suits Olivia.

‘‘Tt takes my mind off the inter- view just enough to make me less self conscious,’’ she says, ‘‘and gives me a chance, later in the interview, if I find I have said something I ought not have said, to go back to the sub- ject and indicate that I was misun- derstood — due to the surrounding confusion.’’

For Olivia’s sake it should be said that she does not often resort to such trickery and interviewers invariably become so interested that they stay — and keep Olivia — in the lunch room

long after the aforementioned confu-

sion has ended and the erumbs have been swept away.

Miss DeHavilland is now appearing in §*It’s Love I’m After,’’? which comes to the Strand Theatre next week.

Leslie Howard prefers to walk while he talks and he often leads his inter- viewers about the lot, into strange and unsightly corners, apparently al- together unaware of his whereabouts. He talks freely when he has a definite subject but guardedly at other times. He takes interviews rather seriously and wants to be correctly quoted.

Mat 201—80c BETTE DAVIS — It’s love and Leslie Howard she’s after ................

Mat 206—30c LESLIE HOWARD — He’s willing, but he’s putty in the hands of

Mat 208—B0¢ OLIVIA deHAVILLAND who wants to be wooed in the worst way.

(Advance)

Leslie Howard No Set-Up

For Ex- Boxer

Leslie Howard looks like a frail type, but he proved conclusively that he: can °“take: it.’?

For a scene in his current Warner Bros. film, ‘‘It’s Love I’m After,’’ Patrie Knowles, a powerful young ac- tor, was called upon to hit him in the jaw, knocking him cold.

Director Archie Mayo wanted real- ism, but he also wanted to avoid any

Leslie Howard is an expert polo player, and maintains a string of ponies. Film producers for whom he works, however, pro- test against his risking his life in the dangerous sport, so he has taken his ponies to his home in Surrey, England, where he spends most of his spare time when not picture making. An expert equestrian, Howard probably knows more about equitation, fox-hunting and the breeding of fine horses than any other movie star.

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risk of injuring Howard. He knew that Knowles, as one of the leading amateur boxers in England several years ago had boxed a six-round ex- hibition bout with Jack Pettifer, an English heavyweight who fought the gigantic Primo Carnera. So he in- structed Knowles how to pull his punch. Then he demonstrated with Howard.

‘*This is how to do it,’’ he said, ‘just miss him.??

The only trouble was that Mayo failed to miss. His blow caught How- ard on the ear, causing him to wince, but he made no outery. Mayo said he was sorry.

Then came the scene and Knowles, who packs 185 pounds of hard mus- cle, let one go from the floor. Some- thing happened. The blow caught Howard squarely on the jaw, stag- gering him, but he did not go down. Instead, he began to laugh.

‘*You sure can take it,’’ say Mayo admiringly, as Knowles ran to the actor, expressing his apologies.

“It’s Love I’m After,’’ opens next Friday at the Strand Theatre.

(Advance )

Versatile Girl— This Olivia!

Mysterious disappearances of Olivia DeHavilland on certain afternoons when she has not been working at the Warner Bros. studio have been solved.

She has been spending hours each week in Griffith Park making water color studies of Los Angeles’ beauti- ful outdoor space.

‘‘T always have dabbled with sketching and painting since I was a small child,’’ she said, ‘‘but when I entered pictures, for a time I gave it up”

She’s a sculptress, too, and has done some very creditable heads of her friends. But painting is her first love, and she has a tiny studio fixed up in her home where she spends many contented and fruitful hours when the weather doesn’t permit out- door sketching. And as though sculp- ture, painting and acting weren’t enough talents for one young miss, she’s a fine writer, as well, and hopes some day to find time to write that play that’s been shaping in her mind.

If the young star can find time, she says, she plans to enter a local art institute.

Miss DeHavilland now is appear- ing opposite Leslie Howard in ‘‘It’s Love I’m After,’’ which Archie Mayo directed. It comes to the Strand Theatre next week.

Page Three

(Advance )

Howard Wants To Play Bard

Leslie Howard of the stage and screen went on record recently as saying that he would like to quit act- ing entirely, so that he could devote his time and talents to direction.

But there is one character he would like very much to portray in films — William Shakespeare, England’s greatest literary genius.

Howard played Shakespeare in a London stage production several years ago. It was not a success, he said, largely because the stage is too limit- ed to present the Bard’s vari-colored career on a large canvas.

Howard expressed his wish to bring the famous playwright to the screen while he was at work with Bette Da- vis in their current Warner Bros. film, ‘“Tt’s Love I’m After,’’ in which they are co-starred with Olivia De- Havilland. This is a comedy due to open at the Strand Theatre next week.

‘*T think that a picture based upon Shakespeare’s life, if done properly, would be extremely successful,’’ How- ard told Director Archie Mayo. ‘‘It should be produced in England, how- ever, to take advantage of the historic settings still intact.’’

There is a possibility, he said, that he may do a picture based on Shake- speare with his newly organized film producing firm.

History Repeats Itself

History repeated itself recently at Warner Bros. studio when Helen Val- kis, young contract actress, was as- signed to play the role of an auto- graph seeker with Leslie Howard in **Tt’s Love I’m After,’’ the comedy coming to the Strand Theatre.

‘‘This isn’t the first time you’ve given me your autograph, Mr. How- ard,’’ she told the star.

‘Six or seven years ago, when I was just a high school girl, I was in New York on a visit and I saw you on the stage in ‘Her Cardboard Lover.’ Later I met you backstage and you gave me your autograph and wished me success as an actress. So here I am.’’

Bette Davis and Olivia DeHavilland play leading feminine roles opposite Howard in ‘‘It’s Love I’m After,’’ which Archie Mayo directed.

Will Be Director Only

Leslie Howard, now starring in **It’s Love I’m After’’ coming soon to the Strand Theatre, says he will not undertake both to direct and act in the same picture when he launches his new English producing company late this year. ‘‘ Bonnie Prince Charlie’’ will be his first film.

Mat 102—15c

LESLIE HOWARD — After a long series of stage and screen dramatic successes, he lets down his hair and goes to town with a light comedy role in ‘‘It’s Love I’m After.’’

Page Four

IT’S LOVE THEY’RE AFTER—In the left corner we have Bette Davis; in the right corner, Olivia deHavilland; and in the middle, Leslie Howard. All appear in the merriest love triangle of many moons, ‘‘It’s Love I’m After,’’ coming to the Strand Theatre Friday.

(Advance )

Lady Luck Helped Olivia In Her Rise To Stardom

By OLIVIA DeHAVILLAND

A few weeks ago I attended the wedding of a young Hollywood ac- tress, a friend of mine, and I could not help thinking about the important part luck plays in the life of a movie player.

For if my young friend hadn’t ac- cepted a role in a picture two years ago, I am sure that I’d be just a

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Miss deHavilland, 20-year-old War-:

ner Bros. star, has had one of the swiftest ascents to fame in the re- cent history of Hollywood. She now leads all the women stars on the Warner lot in fan mail. She has played leads in “Anthony Adverse,” “The Charge of the Light Brigade,” “Captain Blood,” “Call It A Day.” “4 Midsummer Night’s Dream” and now is appearing with Leslie Howard in “It?s Love I’m After,” which comes to the Strand Theatre next week.

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student at Mills College in Oakland, studying to be a school teacher.

In fact, looking back over the vari- ous steps in my brief screen career, it really seems to be nothing more than a series of ‘‘ifs.’’

The young bride I have just re- ferred to happened to be the under- study to Gloria Stuart, who had been chosen by Max Reinhardt to play the role of Hermia in his Hollywood

Bowl production of Shakespeare’s ‘A Midsummer Night’s Dream.’’

And having come to Hollywood for the summer vacation with my mother, I had asked Professor Reinhardt if I could do anything at all just so I could feel myself a part of the fas- cinating artistic undertaking.

Professor Reinhardt kindly permit- ted me to be the understudy to Miss Stuart’s understudy. With the open- ing night ten days away, the odds were about 1000 to 1 that I would ever get a chance to play Hermia. But luck got in its work. Miss Stuart was kept at work in a big musical film with Dick Powell and could not rehearse. A day later her understudy was called for a movie role, and I was Hermia!

But even then, I’d never had gotten a movie contract IF Hal Wallas, Warner Bros. executive, had not con- ceived the idea of filming the ‘“Dream,’’ and later, IF Professor Reinhardt had not insisted that I do Hermia in the picture version.

Knowing this to be so true, in fact, it seems almost obvious, it continually amazes me to meet established film stars who have turned their backs completely on Lady Luck. They would never admit that lucky breaks have precipitated them to stardom.

I would never think of doing that myself. My only hope and prayer is that Lady Luck keeps on being kind to me for many years.

THE STORY

Basil Underwood, (Leslie Howard) and Joyce Arden (Bette Davis) the two leading lights of the theatre are in love with each other, between in- numerable fights over scene-stealing. Marcia West (Olivia deHavilland), an emotional debutante, falls in love with Basil from her seat in the box. She steals away from her father (George Barbier) and her fluttery giddy Aunt Ella (Spring Byington) and goes to Basil’s dressing room. Bribing her way in, she tells him that she loves him madly, then, without leaving her name, she goes away like a wraith, leaving the lady-killing actor bewil- dered and eager to meet her again.

But it is New Year’s Eve, and Basil, who is really in love with Joyce tries to make up their most recent fight. He does this by climbing inio

her room through a fire escape, while she is piling furniture against her door to keep him out. After an hil- arious reconciliation scene, they de- cide to be married immediately.

Dressing for his wedding, he for- gets completely about the little girl who had aroused his interest earlier in the evening. Then her fianee, Henry Grant (Patric Knowles) comes to Basil and tells him that he must do something to make Marcia fall out of love with him. This ap- peals to Basil’s sense of the dramatic, so he postpones his wedding with Joyce to spend a week-end at Mar- cia’s home. There he makes himself as odious as possible, but she goes right on adoring him until Joyce ap- pears on the scene and in a mad whirl of comical situations, the tri- angle resolves itself into a foursome with everybody happy.

(Advance )

Matinee Idols Have Vanished

The matinee idol is no more. The talking picture has banished the breed.

So says Leslie Howard, Warner Bros.’ star.

The handsome, manly thespians who used to give the ladies acute palpitation of the heart have been supplanted by the gallants of films.

““«Those are the only matinee idols left today,’’ Howard declared.

He was discussing his role — that of America’s premiere matinee idol — in ‘‘It’s Love I’m After,’’ which opens next Friday at the Strand Theatre, when he gave his views on the disappearance of the stage actors who used to thrill the ladies twenty years ago.

‘“‘Of course, certain stage actors have large followings in various ¢i- ties even today,’’ he said, ‘‘but I be- lieve that this represents an intelli- gent appreciation of their talents more than fan worship.’’

Bette Davis, Olivia DeHavilland, Patric Knowles, Eric Blore, Bonita Granville, George Barbier and Spring Byington have other principals roles in ‘‘It’s Love I’m After,’’ a War- ner Bros. comedy drama, which was directed by Archie Mayo.

Bette Has Frank Fans

Bette Davis, who is considered one of the frankest stars in Hollywood, receives more frank fan letters than any other player.

Miss Davis, who is co-starring with Leslie Howard in ‘‘It’s Love I’m After,’’ a Warner Bros. comedy com- ing to the Strand Theatre, says she is amazed by the number of missives which tell her, in effect:

‘“T’ve never liked you on the screen until recently. I always hated the characters you played, but now I’ve come to realize that you’re really not mean like that — that you’re only acting a dramatic part.’’

Son Shares Dad’s Talent

Leslie Howard’s 18-year-old son, Ronald, wants to be a writer, an am- bition shared by his father, who now is co-starring with Bette Davis in ““Tt’s Love I’m After,’’ the Warner Bros. comedy which is coming soon to the Strand Theatre.

Howard wrote a play, ‘‘ Murray Hill,’? which was produced on the New York stage some years ago. He has contributed numerous articles to leading magazines of America and England, as well.

Mat 105—15c HOSTESS GOWN of flesh satin with a braided motif on sleeves and belt is worn by Olwia deHavilland, who is playing in ‘‘It’s Love I’m After’’ coming to the Strand Theatre.

(Advance ) Leslie Howard

Sleeps On Set

It was somewhat in the nature of a break for Director Archie Mayo that the star of his current picture, Leslie Howard, could sleep between scenes on the day of the Coronation in Eng- land.

Howard stayed up all night to listen to the Coronation ceremonies, which were broadcast between one and six A.M. When he reported on the set of Warner Bros.’ ‘‘It’s Love I’m After,’’ he climbed promptly into bed, the sequence to be photographed that morning calling for him to recline hbe- tween down comforters throughout the day.

Howard took advantage of the op- portunity to catch up on his sleep between scenes, declining temporarily the services of a stand-in, rather, in this case, a lie-in.

Other British members of the cast, however, were not so fortunate. Erie Blore, who portrays Howard’s valet in the picture nodded sleepily in a éanvas chair between scenes, while Patrice Knowles used up most of his idle time bemoaning the fact that he couldn’t have been in London for the Coronation.

Knowles had originally expected to go home for the ceremonies but had to change his plans at the last mo- ment and cancel his passage.

“<Tt’s Love I’m After,’’ a comedy with a theatrical background, opens next Friday at the Strand Theatre. It was directed by Archie Mayo.

Bette Gets Exotic Bob

Bette Davis’ feminine fans will see her in a sharply different hairdress for her role of Joyce Arden, the ac- tress, in the current Warner Bros. comedy, ‘‘It’s Love I’m After,’’ in which she is co-starred with Leslie Howard and Olivia DeHavilland. The picture opens next week at the Strand Theatre.

Pere Westmore, head of the studio makeup department, originated the new coiffure. Its purpose is to make Miss Davis look more theatrical, since she’s playing the part of a stage star.

The new hairdress is a long bob from a center part, with bangs across the front of her forehead.

(Photo Featurette)

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leslie HOWARD WiTH A POLO PAL THE ENGLISH STAR KEEPS ASTRING OF THREE PONIES - DEMI- TASH, SNIP AND PICHACHO - IN THE STABLEC OF THE RIERA POLO CLUB IN CALIFORNIA. HE 1S STARILED With BETTE DAVIS AND OUVIA de HAV- S GILLAND IN WARNER BROS. OM - BOY, “IT'S Love "mM AFTER”

Mat 103-B—15ec Order from Campaign Plan Editor

Mat 204—30c¢

LOVE TEAM DELUXE — Bette Davis and Leslie Howard bring a new kind of love to the screen in the year’s merriest melange of comedy ““It’s Love I’m After,’’ coming to the Strand Friday.

GAZING AT THE STARS

LESLIE HOWARD — ‘First saw the light of day in London, England . Was educated privately and at- tended Dulwich College, where he became interested in the theatre ... then came the war, and war-time theatri- cals at the front . .. when he was demobilized he headed straight for the theatrical agencies . . . scored on the Lon- don stage and soon came to New York to star on Broad- way ... ‘‘Outward Bound’’ brought him to the attention of the movie moguls and he came to Hollywood... Among his outstanding pictures have been ‘‘Of Human Bond- age,’’? ‘‘Berkeley Square,’’ ‘‘The Scarlet Pimpernel,’’ and ‘‘The Petrified Forest.’’ ... has many interests out- side of movie work ... Writes, is very fine photographer ... Prefers polo to all other outdoor sports and is very good at it ... Shuttles back and forth endlessly between his manor house in England and his home in Hollywood .. . Lets down his hair for his newest role in ‘‘It’s Love I’m After,’’ a light comedy, a type of part which he has never played before.

Mat 107—15c

BETTE DAVIS — Lowell, Massachusetts is the birthplace of this dynamic star... Educated in New England private schools where she specialized in the study of the dance ... She also attended John Murray Anderson’s dramatic

school .. . played in stock at the Cape Cod playhouse for one week, then got a good role in a Broadway play ... A season in Ibsen repertoire gave her a fine dramatie background and then came the call of the jump- ing gelatins ... Was in Hollywpod for almost a year be-

fore she gained any real recognition ... ‘The Man Who Played God,’’ in which she played opposite George Arliss proved the turning point in her career. Followed this with such hits as ‘‘Bordertown,’’ ‘‘Of Human Bondage,’’ ‘<Dangerous,’’ ‘’The Petrified Forest,’’ ‘‘Kid Galahad’’ and ‘‘Marked Woman’’. .. She is now considered the out- standing dramatic star in the movie world . . . Won the Academy Award in 1935 — the highest honor in filmland ... Off-screen, she likes the simple life, dislikes posing for ‘still’? pictures and dressing up .. . enjoys being inter- viewed and her only hobby is collecting press ¢lippings.

Mat 108—15e

OLIVIA DeHAVILLAND — Born in the Land of the Rising Sun (Tokio, Japan) on July Ist, 1916 of English parents ... came to California when she was three... attended school in Los Gatos and won a scholarship to Mills College ... While playing ‘‘A Midsummer Night’s Dream’’ she was spied by a scout of Max Reinhardt’s and was offered the job of understudy to the understudy for the Hermia role in Reinhardt’s Hollywood Bowl pro- duction of the ‘‘Dream’’ . .. Succession of lucky breaks resulted in her playing Hermia.. . film-tested by Warner Bros. for the same role in the cinematic version of the ‘<Dream’’ she scored again, and won a long-term con- tract . § .6‘Captain Blood’’ and ‘‘Charge of the Light Brigade’’ in both of which she played opposite Errol Flynn introduced her to an eager public... Rocketed to stardom in less than a year and is the current heart-beat of every campus ... Flowers are her favorite extravagance ... Sketching and writing letters are pet hobbies ... Can’t cook, but doesn’t let it worry her.

Mat 109—15c

(Advance)

Three Starlets Get Big Thrill

Three young Warner Bros. actresses received their biggest thrill since they got their contracts, when they were assigned to play in a scene with Leslie Howard in his current comedy, **Tt’s Love I’m After,’’ coming soon to the Strand Theatre.

The girls are Helen Valkis, Patri- cia Walthall and Ellen Clancy.

Miss Walthall is the daughter of the late Henry Walthall, and made her film debut recently as leading lady to Dick Foran in a Western production. Miss Valkis also has ap- peared in several pictures, including ‘The Prince and the Pauper’’ and ‘<Confession,’’ with Kay Francis.

But this is Miss Clancy’s first movie role. She is an 18-year-old Beverly Hills girl, and Warner Bros. executives are most enthusiastic about her possibilities as a dramatic actress.

Bette Davis and Olivia DeHavilland play leading feminine roles opposite Howard in ‘‘It’s Love I’m After,’’ which Archie Mayo directed.

Makes His 16th Picture

Although he first appeared on the screen nine years ago, Leslie Howard just recently made his sixteenth mo- tion picture, ‘‘It’s Love I’m After,’’ with Bette Davis and Olivia DeHavil- land. It opens at the Strand Theatre next Friday.

Films in which he appeared were ‘“‘Outward Bound,’’ ‘‘Never the Twain Shall Meet,’’ ‘‘A Free Soul,’’ ‘Five and Ten,’’ ‘‘Animal King- dom,’’ ‘‘Service For Ladies,’’ ‘‘ Ber- keley Square,’’ ‘‘Smilin’ Through,’’ ““Seerets,’’? ‘‘Of Human Bondage,’’ ‘¢Captured’’ and ‘‘British Agent.’’

Picks Shearer and Davis

Bette Davis and Norma Shearer are Leslie Howard’s two favorite leading women.

In the sixteen pictures the romantic English star has made, both ladies have appeared opposite him three times.

Miss Davis currently is his leading lady in the Warner Bros. production, ‘<Tt’s Love I’m After,’’? which comes to the Strand Theatre next Friday, and also was his vis-a-vis in ‘‘ Petri- fied Forest’’ and ‘‘Of Human Bond- age.’

Miss Shearer was his heroine in ‘CA Free Soul,’’ <‘Smilin’ Through’’ and ‘‘Romeo and Juliet.’’

(Photo Featurette)

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Mat 101-B—15e Order from Campaign Plan Editor

Page Five

(Opening Day)

Leslie Howard

In Comedy Opens Today

‘<Tt’s Love I’m After,’’ a Warner Bros. comedy-drama co-starring Leslie Howard and Bette Davis, and featur- ing Olivia deHavilland, Patrie Knowles, Eric Blore and others, is due to open today at the Strand Theatre.

Howard, according to advance no- tices, is shown as a matinee idol — a stage star about whom all the town’s young girls are ga-ga—and Bette is his leading woman. They love each other, but each is a scene-stealer, and they battle continuously in whispers while audiences hear them reciting beautiful lines aloud.

Young Miss DeHavilland is a senti- mental heiress who falls wildly in love with Howard—and the story concerns itself with how he, Bette, Knowles, Blore and others succeed in dis- illusioning her and sending her back to the embraces of Knowles, who is her fiance. Spring Byington, Bonita Granville, George Barbier, Georgia Caine, E. E. Clive and Valerie Bergere contribute to the general hilarity.

Only a Film Betrothal

Olivia DeHavilland recently wore a diamond engagement ring for the first time in her life.

But it was only for her role in ‘“Tt’s Love I’m After,’’ Warner Bros. picture in which Leslie Howard, Bette Davis and she play leading roles.

‘‘T’m sorry that I have to wear one, however,’’ she said, ‘‘I’d rather hoped that the first time I wore one, it really would be an engagement ring.’?

In the picture, she is engaged to Patrice Knowles, but is infatuated with Leslie Howard, who plays the role of America’s leading matinee idol.

Archie Mayo directed ‘‘It’s Love I’m After,’’ now playing at the Strand Theatre.

Mat 106—15e

LADY OF FASHION — Miss Bette Davis one of the stars of ‘‘It’s Love I’m After’’ is all dressed in a lynz- trimmed sports suit. And as for this charming young miss opposite ..........

Page Six

eR EVIE We

STORY SYNOPSIS: Leslie Howard, in the role of a great matinee idol, and Bette Davis, his leading lady, alternately love and hate each other, Howard finds himself in the position of having to make a girl (Olivia deHavilland) fall owt of love with him. The harder he tries, the more she loves him. This is misunderstood by his fiancee. Farcical complea- tions pile up — the proceedings are hilarious with plenty of down-to-earth comedy up to the final scene.

Length: 8100 ft. Running Time: 90 mins.

CAST OF CHARACTERS

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SORT CHO oe ee ee ess Thomas Mills

PRODUCTION STAFF

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Seldom if ever has a Strand Theatre audience witnessed a more sparkling- ly and hilariously funny comedy than ‘‘It’s Love I’m After’’ which had its first local showing here yesterday.

Bette Davis and Leslie Howard are well remembered as a team for their outstanding work in ‘‘Of Human Bondage’’ and ‘‘The Petrified Forest,’’ but fine as were both of these, this newest vehicle, even though it is strictly comedy, brings them to the sereen in what this reviewer considers to be their finest picture. ‘‘It’s Love I’m After’’ is absolutely and definitely tops among the comedies of this or any other season.

The story is an intricate tale woven around the life of a great Shakespear- ean actor and his leading lady who are of course Leslie and Bette Davis.

At times madly in love with each other, they are also, sorely beset by pro- fessional jealousies which serve to turn their ardor into tempestuous hate. Scene-stealing is their favorite pastime.

Thus, the picture opens as Leslie Howard and Bette Davis are playing the suicide scene from Romeo and Juliet before an enraptured audience. Romeo’s impassioned lines are interspersed with whispered remarks to Juliet who, equal to the oceasion, replies in kind with thoughts which are far from complimentary to the great matinee idol.

Miss Davis becomes particularly annoyed when she sees that Mr. Howard’s elances are being continually directed toward one of the boxes which contains, among other people, Olivia deHavilland.

Miss de Havilland portrays the role of a wealthy society girl who has gone completely gaga over the great actor.

All might have gone well with the actor and his leading lady. Having convinced her that there was nothing between himself and Miss deHavilland, Howard makes plans for his immediate marriage to Miss Davis. However, at this juncture, Patrice Knowles, who is engaged to Miss deHavilland, arrives to demand that the great actor do something to straighten out his case with Olivia. Actor that he is, Howard recalls a former role in which he disgraced himself in front of a lady in order to destroy her love for him. He immediate- ly decides that this procedure must be put into effect for the young lady’s bene- fit. Forthwith, and without notifying his wife-to-be, he sets out for Miss de Havilland’s home accompanied by his valet, Erie Blore.

What follows is as hilariously funny as any comedy yet to come to the Strand Theatre. No where is there a dull moment nor a weak spot in either cast or story. Olivia deHavilland’s work is extremely convincing, while Patric Knowles is as competent as usual. Others in the cast, which includes Bonita Granville and Veda Ann Borg give outstanding performances. ‘‘It’s Love I’m After’? will long be remembered as an outstanding motion picture comedy.

(Current)

Had Hard Job Getting To Top In Films

‘<You’re no good in pictures. We’re not going to give you a new contract. Sorry.’’ Famous film producers once said this to both Leslie Howard and Bette Davis, who now rank just about at the top of the Hollywood star roster, and, incidentally, are playing together at the present time in the Warner Bros. production, ‘‘It’s Love I’m After.’’?’ This comedy opened yesterday at the Strand Theatre.

Darryl Zanuck slipped the discour- aging news to Howard right after he had done his first movie, ‘‘Outward Bound.’?’

An executive of Universal studio told Miss Davis the disheartening

Bette Davis and Jean Muir, the film actress, have one recol- lection in common. Both of them fainted while they were making the screen tests in New York City which led to their Hollywood contracts. “It was a very hot day,” Bette recalled, “I suppose I was nervous, too. Anyhow, I fainted just as I was half-way through my lines. After I came to, I made the test over again, and never dreamt that I would be offered a movie contract. But I was.”

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news after she had been under con- tract to that studio for a year.

Howard went back to the stage and in a short time film producers were seeking his services again.

Miss Davis, her bags packed to re- turn to New York for another fling at the theatre, stopped by at Warner 3ros. studio, met George Arliss, who was seeking an actress to appear with him in ‘‘The Man Who Played God.’’ She got the role, and also a Warner Bros. contract.

A number of other celebrated movie stars once were told virtually the same bad news by movie executives.

Paul Muni, for one. Seven or eight vears ago Muni, who had come into prominence on the Broadway stage, was imported to Hollywood by the Fox studio. He appeared in two pic- tures, neither of them commercial hits, and then parted company with Fox. His triumphs in ‘‘Scarface’’ and ‘‘T Am A Fugitive From a Chain Gang’’ a few years later made him a ranking screen star, and this year his crown- ing achievement was the winning of the Academy acting award.

Humphrey Bogart is another cur- rent star who once was washed up by a sereen producer. His second chanee, came when Warners brought him out here to do the lead in ‘‘The Petrified Forest.’’

Mat 101—15c

IT’S BETTE AGAIN—proving that, even at the tender age of one she knew how to smile prettily for the cameraman and how to model the very latest thing in bonnets.

Todays

SCREEN STORY

What happens when a high spirited beauty kicks over her inhibitions and sets out in hot pursuit of a debonair dramatic actor, is revealed in Warners’ “It’s Love I’m After” opening at the Strand on ................ . Olivia DeHavilland as the stage struck gal, long on looks but short on brains, is a cinematic gem while Leslie Howard shows to what lengths a great actor can carry a humorous situation. Follow the arrow to the funny finish.

BETTE is Leslie’s leading lady and she leads him with her eyes which usually lead Leslie astray.

It's Love I'm After

OLIVIA catches Leslie in his dressing room and makes no bones about her feelings for him.

STARRING LESLIE HOWARD, BETTE DAVIS AND OLIVIA DeHAVILLAND

Few Hollywood stars have found

the road to success so paved with discouragements as has Bette Davis, Warner Bros. dynamic dramatic star. It took Miss Davis twelve years to reach the top as an actress — to win recognition as the foremost American dramatic star of the screen. She won the Academy award for the finest dra- matie performance of 1935 in ‘‘ Dan- gerous.’’? The preceding year her

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Dancing was Bette Davis’ first choice in careers. She studied the ballet all through her school years, and _ probably would have continued in that field if Frank Conroy had not told her that he thought she had much more innate talent as an actress. Taking his ad- vice, she went to New York and enrolled in John Murray An- derson’s dramatic school.

failure to win the award because of her work in ‘‘Of Human Bondage’’ precipitated a mighty storm of pro- test.

‘‘But it was no easy struggle,’’ Miss Davis reminisced during a lapse between scenes of her most re- cent Warner Bros. production, ‘‘It’s Love I’m After,’’ in which she is co- starred with Leslie Howard. This pic-

Mat 104—15c

OLIVIA deHAVILLAND — As a stage-struck little debutante whose love ltfe is a matinee idol, she is co- starred with Leslie Howard and Bette Davis, in ‘‘It’s Love I’m After.’’

(Current)

Success Paved With Set-Backs For Bette Davis

ture is now showing at the Strand

Theatre.

‘*My first real discouragement, and it was a heartbreaker at the time, came when Eva LeGallienne turned down my application to join her fa- mous stock company,’’ Bette said. ‘“This erushing blow came after I had completed a course in John Mur- ray Anderson’s famous drama school, and felt that I was ripe and ready for professional experience.

‘¢Miss LeGallienne laughed at me — politely and kindly, of course. But she led me to believe that I had about as much of a chance to make good as an actress aS some man has to rocket to the moon this year.’’

In those days, even as she is today, Miss LeGallienne was regarded as one of the foremost women of the Amer- ican theatre. She was almost a god- dess to the impressionable young

Bette Davis. But Bette refused to be discouraged by Eva’s turndown.

Next she went to Cape Cod to act in a summer theatre. The manager had seemed to be impressed by her ability, but when she arrived there from New York she was jolted by the discouraging news that the cast had been filled. The manager had forgot- ten completely about her! So Bette, refused a chance to act, became an usherette.

Such a plucky spirit could not miss, and soon Bette had established her- self as a promising young actress of the New York stage. The great Le- Gallienne saw her play Hedwig in TIbsen’s ‘*The Wild Duck’’ and went back stage to compliment her in the highest terms. She added to Bette’s satisfaction by confessing that she did not understand how she could have made such a mistake about act- ing talent.

Mat 205—30c

THE LOVE BUG HAS GOT THEM and it’ll get you, too, when you see Olivia DeHavilland and Leslie Howard in ‘‘It’s Love I’m After’’ at the Strand Theatre. Bette Davis is co-starred with them.

Other plays followed, notably ‘“Broken Dishes,’’ then ‘‘The Solid South,’’ in which she appeared with Richard Bennett. This led to a screen test for Universal in New York. She fainted while she was making this test, but pluckily continued through with it, and, much to her astonish- ment was given a contract and a trip to Hollywood.

But the ensuing year was a night- mareish experience, as Bette looks back upon it now. She did little or nothing in pictures, but was used fre- quently in film tests of other new- comers. And at the expiration of her first year, Bette was told that she was all washed up in pictures, that she was not a screen type.

But this Davis girl has lots of spunk, and she refused to accept this setback with a crushed spirit. Some- how she heard that George Arliss sought a young leading woman for his picture, ‘‘The Man Who Played God.’’ She had her trunks all packed for a return to New York and the stage, but she went to see about this job.

It netted her a contract with War- ner Bros., and immediately she com- menced to go places as an actress. If she had yielded to discouragements, she would not be an actress today, Bette thinks.

Mat 103—15c

BETTE DAVIS — outstandiing dra- matic actress of the screen turns to light comedy in her latest role in ““<Tt’s Love I’m After,’’ in which she is co-starred with Leslie Howard and Olivia deHavilland.

At The Strand

Mat 401—60c CAUGHT between the object of his affections and the af- fection to which he objects, Leslie’s very much on the spot! It looks like too much of a good thing, or isn’t it?

with the poplar tread of Maite go ee x gaeadcay igbioe

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Page Seven

This “Picture Story” Available in Mat Form — No.

Page Hight

901-B — 60c — Order from Campaign Plan Editor

STUDIO STYLES GOWNS

Studio Styles are giving this tie-up big-time promo- tional backing. Featured in their November promotion is the gown worn by Olivia deHavilland (pictured on the right) and two other gowns. Specially posed stills No. OD 924, OD 912, and OD 933 can be used in lo- cal co-op ads, heralds, car cards and package stuffers. Stills, blowups, window and counter display material are available to all dealers.

For further

information write to:

ARTHUR J. SANVILLE

BENDER & HAMBURGER 930 Seventh Avenue New York, N. Y.

credits,

EASTERN ISLES PAJAMAS

These photos of Bette Davis and Oli- via deHavilland, with prominent title are used on display cards.

Window and counter dis- play cards available in three sizes: 8 x 10, 11 x 14, and in the large 30 x 40 blowup size. The two smaller sizes come with attractive silver frames and are being dis- tributed to all stores order- ing this line of Eastern Isles merchandise.

For further information write to:

EASTERN ISLES IMPORTING CO.

16 EAST 34TH STREET

NEW YORK CITY

MOJIUD HOSIERY CAMPAIGN READY FOR YOU

Mojud has prepared a strong co-operative campaign to help sell this picture. All their dealers have been sup- plied with a full line of promotional material adaptable to every locality. Contact your Mojud dealer well

in advance of your playdate.

For further information write to:

MOCK, JUDSON, VOEHRINGER CO., INC. LONG ISLAND CITY, N. Y.

36-20 — 33RD STREET

LUX AD IN 32 PAPERS

This attractive ad, repro- duced in miniature, actu- ally measures 800 lines. It is scheduled to appear in 100) 32 newspapers day and date } econo ara with your opening, released Bm CUNY GRIM by the agency. Contact your local distributor and ar- Dx et Sa range dealer tie-ups: win- dow displays, truck ban- ners, package inserts, and co-operative heralds.

BST GEST SLAG $18 EE BOF LATE

Ads will appear in:

Albany News Detroit News Richmond News Leader Atlanta Journal Des Moines Register Tribune St. Louis Post Dispatch Boston Globe Indianapolis News San Francisco Call Bulletin Brooklyn Eagle Kansas City Star Times Salt Lake City-Tel. Tribune Buffalo News Memphis Commercial Appeal Seattle Times

Charlotte Observer Milwaukee Journal Washington, D. C. Star Cincinnati Times Star Minneapolis Tribune Hollywood Citizen News Chicago News Oklahoma City Oklahoman Times Los Angeles Herald Express Cleveland Press Omaha World Herald Los Angeles Times

Dallas Times Herald Philadelphia Bulletin New York News

Denver Post Pittsburgh Press

For further information write to:

S. CADWELL SWANSON

J. WALTER THOMPSON CO. 420 LEXINGTON AVENUE NEW YORK CITY

Olivia deHavilland is the subject of a cleverly worked out pic- ture-story in this ad which effectively sells the picture.

Ad runs two-hundred and five lines and will appear in the roto sections of. 21 newspapers. Local co-operation can be obtained from Quaker Oats distributors in your vicinity. Supply them with display cards, package inserts, and autographed photos.

Ad will appear in the following newspapers:

Baltimore Sun

Boston Globe

Buffalo Courier-Express Chicago Tribune Cleveland Plain Dealer Detroit News

New York News

Philadelphia Inquirer San Francisco Chronicle Pittsburgh Press Seattle Times

Washington Star Dallas News

Detroit Free Press Fort Worth Star-Telegram Toledo Times Houston Chronicle

Los Angeles Times Knoxville News-Sentinel Portland Journal New Orleans Item-Tribune

For further information write to:

MR. FITZGERALD c/o FLETCHER & ELLIS

141 W. JACKSON BLVD.

CHICAGO, ILL.

If you have any problems in working out these tie-ups write to Campaign Plan Editor.

Page Nine

LOVE BIRD CONTEST

Eric Blore’s imitation of birds is one of the many hilarious moments in the picture. Run contest in which Blore in- vites patrons to name the birds which best describe the players in the pic- ture. For example, Blore could be a Cuckoo, Davis a Mocking bird, How- ard a Peacock, DeHavilland a Dove.

WHAT ARE THEY AFTER?

Inquiring Radio Reporter in your lob- by asks patrons: “What are you after?” For example, town’s football hero may be after “All American,” or high school girl may want a screen or music career. Radio reporter plugs picture between queries.

DOUBLE TROUBLE

Good-looking gent with lip imprints over face parades through town — blonde on one arm, brunette on the other. Copy: “Can a man be in love with two women at the same time? See “It’s Love I'm After.”

QUESTION FOR LOVERS

“If your future husband (or wife) told you on your wedding night that he (or she) had to make love to someone else for a friend, what would you do?” Can be used for essay contest, radio inter- view, or man-on-the-street stunt.

CIRCLE PHOTO

Announce in local paper that photog- rapher will ‘snap’ young couples in front of your theatre at a specified hour. Photos of best-looking couples are circled in your lobby and prizes awarded to those identifying them.

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HAVE YOU NOTICED?...

Publicity section contains a number of practical items which can be used for lobby and newspaper promotion. We call your attention to:

Publicity Feature (page 8) — Use as newspaper plant, handout or for lobby blow-ups. Fancies of the Movie Folks (page 5) — Spot in house organ or program. Fashion Cuts (pages 4 and 6) — Show to Fashion Editor. Today's Screen Story (page 7) reprint for gen- eral distribution.

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LESSON IN REPARTEE

For Lobby Still Display — Stencil bal- loons on stills of Davis and Howard and fill in with gag lines from picture. For example, Bette Davis says to Leslie Howard: “T'll never act another part with you.” His answer: “You don’t act a part, you smell it.” Here are a few more lines calling for wisecrack an- swers: “If you could read my mind, you'd shrivel where you stand”; “Here- after I intend to play Romeo in a gas mask”; “I wouldn't believe a word you said if I read it in a book.” Order these stills from Campaign Plan Editor: GM- 121, 132, 161, 325.

CLASSIFIED ADS

WANTED: Whereabouts of Basil Un- derwood (Actor). He promised to mar- ry me. I'll find him if it’s the last thing I do — “It’s Love I'm After.”

Joyce Arden

BASIL, my love: I saw your perform- ance last night — I adore you. “It's Love I'm After’’ and you're the answer to this maiden’s prayer.

Marcia West

BLONDE-BRUNETTE PROMOTION ACTIVITIES

The presence of Bette Davis and Olivia DeHavilland in the picture lends itself to the

following:

1. Beauty Contest for prettiest blonde and brunette in town. Votes cast in thea- tre to determine which is the more popular.

2. Blonde-Brunette Athletic Contest in conjunction with school athletic organ- ization. Find which is more skilful in such sports as basketball, swimming,

tennis, etc.

3. Poll for men on “Do Gentlemen Prefer Blondes or Brunettes?”

CO-OP ADS AND COPY SUGGESTIONS

These stills and copy suggestions may be used for dealer advertising tie-ups. Order stills from Campaign Plan Editor. Price: $1.25 for set of 15; or 10c each.

DRESS SHOP: It's Economy She’s After. Yet she’s the best dressed woman in town. That's because she can get pace-setting costumes at amazingly low prices — at Harbach’s. (Da- vis 1417)

HAT SHOP: The right hat for the right occa- sion. Youthful but not rakish, new-looking but reasonable in proportions, rich in fea-

tures and done in a grand manner. (OD927, BD1415)

JEWELRY SHOP: Bracelets and necklaces to add that all-important sparkle to your eve- ning gown — at moderate prices. (OD916, Davis 1515)

FLORIST: If It's Love You're After — say it to her with flowers. (OD913, BD1637)

MEN’S SHOP: For men who lean to easy, straight-hanging, natural lines. Presented in fine cheviots and shetlands. Of exclusive British origin. (PK19, 27)

BRIAR PIPES: Handsome lines that empha- size the true beauty of fine briar graining. Truly masculine in appearance — with dis- tinctive dignity all its own. (PK8, 33)

BEAUTY SHOP: Have a careful natural-look- ing Crane's permanent to make it easy to keep well-groomed. (OD835, Davis 1508)

LADIES’ GLOVES: Here are your Fall suede leather gloves at unprecedented low prices. Such lovely shades as rich wine and dark green to go with your black and brown out- fits. (Davis 1492, 1493)

(See Full Page of National Tie-ups on Page 9)

Page Ten

THE SPELL OF LOVE

Mount stills of Davis, DeHavilland and Howard on lobby board and spell out their names as follows:

“TT’s Leslie Howard Olivia DeHavilland

Bette DaVis Patric KnowlEs

PM AFTER”

LOVE-BUG WILL GET ‘EM

Pass out small buttons or cards on which is a humorous drawing, sup- posedly the love-bug. Love-bug says: “It's Love I'm After.”

FOR BIRD CALLERS

Run contest to find your town’s champ- ion bird caller. Perhaps local pet shop will sponsor a.canary as prize which you can present to the winner with the compliments of Eric Blore.

ADVICE TO LOVEBIRDS

Watch statistics in newspapers for en- gagement and wedding announce- ments; check up with Bureau on those taking out marriage licenses. Send complimentary tickets to couples with this note: “Congratulations! So it’s love youre after! Don’t make a move un- til you've seen Bette Davis hook Leslie Howard in “It’s Love I'm After.”

LOVERS ENTER HEART

Construct a giant heart at entrance to your theatre through which passersby can walk. Copy: “If It's Love You're After walk through here.”

MAGNIFYING LOVE

Display dictionary in lobby with mag- nifying glass on the word ‘love.’ Sur- round with stills showing Davis and Howard arguing (stills GM 121, 137, 325). Copy: “Read what Webster says about Love — See what Bette Davis and Leslie Howard do about it in “It's Love Im After.”

FREE RADIO SKETCH

Script runs twelve minutes with 3 min- utes allowed for theatre and playdate announcements making it a complete fifteen minute program. Write to Cam- paign Plan Editor for free copies.

“MOVIE SLEEPERS”

Organize a group of “Movie Sleepers” whose job it is to witness a perform- ance of the picture and then sign affi- davits to the effect that they couldn't sleep a wink through this show.

3 WAYS TO USE THE PUBLICITY FEATURE ON PAGE 8

1. Newspaper Contest: Paper runs one a day or whole series at one time. Tickets to writer of best story-telling captions of not more than twenty words.

Herald: Print up locally and give away at all major sport events. Distribute in

stores and restaurants — on cigar and soda counters.

3. Merchants Co-op: Blowup of page can be used in clothing and haberdashery windows with this copy: “A Gentleman Wears Blank’s Clothes When It's Love

He’s After.”

REMINDERS

FOR WOMEN:

l. Imprint hearts on memo pads with this copy and distribute in offices: “Dan Cupid Invites You to the Big- gest Love Affair of the Year — Les- lie Howard and Bette Davis in “It's Love I'm After.” You'll take his dic- tation to your heart.”

2. Imprint small Cupids on napkins in restaurants, tea rooms, and drug stores. Copy: “If It's Love You're After, shoot straight for the Strand on Saturday.”

3. Notes attached to milk bottles: “Good Morning! Good News! Grade A Entertainment at the Strand — “It's Love I'm After.”

FOR MEN:

Distribute small heart cut out from red paper with this copy: “Bette Davis says: It's Love I'm After — Come and see me at the Strand.” Insert in cigar- ette and tobacco packages; get tailors to put in pockets of outgoing suits.

ABOUT THE STARS

Use giant blow-ups of Davis and How- ard for lobby and front display billing “It's Love I’m After” as their third great trlumph together — the previous two being “Of Human Bondage” and “The Petrified Forest.” Also mention that Bette Davis won the Academy Award for her performance in “Dangerous.”

CUPID COMPLAINS

A cherubic youngster dressed as Cupid pickets your theatre with sign reading: “Bette Davis and Leslie How- ard are unfair to Dan Cupid. They make him look like an amateur. See ‘It's Love I'm After’.”

WEDDING ACCESSORIES

Rig up for lobby display paraphernalia associated with weddings — rice, old shoes, flowers, etc. Use blow-up of Davis and Howard with this copy: “Will Joyce Arden drag this Lady-Killer to the altar? See “It’s Love I'm After.”

HAVE A HEART

Place in front of your entrance or exit a huge basket filled to the brim with cutouts of red paper hearts. Sign reads: “Help Yourself to a Heart—You’re Go- ing to Lose Yours When You See “It’s Love I'm After.”

ROMANTIC PARTIES

Devote each night of your showing to different type of sweethearts — young married couples, those married over twenty years. Play it up via heralds, posters, and newspaper ads.

FREE TO NEWSPAPERS! 6 CHAPTER SERIAL STORY ‘ITS LOVE I'M AFTER"

Galley proofs sent on request. Are you making use of this popular readers’ feature? Mats are available of photos and type. Newspapers have nothing to set ex- cept the theatre name and play date. Also send for galley proofs and mats of these serial stories:

“The Life Of Emile Zola’ ‘They Won’t Forget”

““Confession”’

“The Perfect Specimen

Soon To Be Released:

“First Lady”

*“Povarich’’

Write or wire to: Publicity Dept. WARNER BROS. PICTURES, 321 West 44th Street, New York City

Page Eleven

Never before have items of this quality been available at these prices. Both the 40 x 60 and 27 x 41 illustrated above are full color, photo-gelatins. “‘Photogelatin”’ means that the reproduction is photo- graphic, that it is life-like and therefore more convincing.

The wise showman knows that photo- graphic art work does a better selling job.

BETTE DAVIS

KAY FRANCIS

FERNAND GRAVET

GEORGE BRENT

Page Twelve

40 x 60

PHOTO GELATIN RENTAL

Fae

40x60 FRAME

$109 each

DICK POWELL

MARION DAVIES

PAUL MUNI

ERROL FLYNN (style ‘‘A’’)

ie ae es PHOTO GELATIN

RENTAL

50c

MODERN ART DISPLAY FRAMES

The 40x60 frame illustrated at the left is made of 3” dry- kilned, bass moulding, ebony- black finish, with modern silver and copper lines. The back is 3 ply 4" veneer. The easel is made of 2” pine wood.

The 27x4lI frame illustrated at the right is made of 2’ dry- kilned, bass moulding, ebony- black finish, with modern silver and copper lines. The back is a sturdy stretcher which fits snugly into the main frame. The easel is made of 2" pine wood.

8"x10" SEPIA FAN FOTOS

Fotos reproduced here are printed in sepia ink on heavy India tinted stock and pebbled. The result is a beautiful sepia foto, suitable for framing. Re- member! They cost you no more than ordinary black and white items of

the same type. By all means see a sample of this bargain-priced deluxe item at your VITAGRAPH EXCHANGE.

$5.50 per M + $3.00 for 500 + $1.50 for 250

(Ask the VITAGRAPH AD SALESMAN for our special quantity prices)

ANITA LOUISE

ERROL FLYNN (style ‘‘B’’)

EDW. G. ROBINSON

27x41 FRAME

$500 each See samples at your Vitagraph Exchange. Order directly from your Vitagraph Ad Salesman.

OLIVIA deHAVILLAND

A Maroon tow Keron Sta

JOAN BLONDELL